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Run a gallery
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The dictionary defines a gallery as a place for art exhibitions,
but today, a gallery is so much more. Some galleries do not have their
own premises, but instead work on different projects in a variety
of environments. Naturally, the ways that galleries work vary
widely. We have divided the role of a gallery into two main functions:
1.
The gallery as a forum for exhibition
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A
gallery acts as a stage where the public has the chance to
meet and experience art. There are regular exhibitions by
a group of artists that generally work closely with their
gallerist. The gallery is a natural meeting place for those
interested in art, where one can view the most interesting
contemporary art free. The gallerist also plays a pedagogic
role through daily contact with the public.
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2.
The gallery as a partner
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Today, many galleries can be compared to agents, publishers or record
companies because they are involved in more than just exhibitions
at the gallery itself. Galleries represent the artists they
work with. This means that they handle contacts with the media
and sales and marketing, among other things. It is not unusual
for an artist to need help with finding suppliers of different
materials or companies that rent out VCRs and other equipment.
The gallery provides information about the work of an artist
and also handles contacts with other exhibition opportunities,
for instance, museums, art institutions or galleries. For
some gallerists, international art fairs are an effective
way to market artists and find new audiences.
The gallerist and the artist have a long-term, symbiotic
working relationship where each is dependent on the other.
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